
Turning a complex inventory tool into a clearer B2B marketplace for enterprise training.
Reworking a complex B2B platform into a marketplace-like asset manager.
Business context: Enterprise partners needed a clearer way to manage and distribute high-value training assets and vouchers. When inventory is opaque, it expires unused-creating real revenue and operational waste.
What I led: I helped pivot the product from static distribution toward a marketplace model that supports resale/redistribution and reduces “voucher waste.”

Siloed inventory and complex admin structures blocked visibility and reuse.
Partners had assets trapped across roles, regions, and administrative layers. Without clear inventory visibility and actions, organizations couldn’t efficiently distribute or recover value from unused seats and vouchers.
Senior designer aligning user needs with business goals across stakeholders.
Complex permissions, multi-level administration, and interoperability.

Systematize the admin experience for speed, clarity, and scale.
I focused on making the experience glanceable and action-oriented: simplifying navigation, clarifying inventory state, and designing workflows that support fast, repeatable administration. The work balanced enterprise constraints while enabling a marketplace direction.
Efficiency-first UI and marketplace integration.

Streamlined asset workflows and enabled marketplace direction.
The result reduced operational friction for administrators and supported a strategic shift toward marketplace-style redistribution-helping organizations recover value from unused inventory.

See the Outcomes panel for the tracked metrics (assets streamlined and time-to-upload).
B2B success comes from aligning business value with admin usability.
Senior enterprise design is often about orchestration: permissions, workflows, and incentives-made simple enough to run every day.