Resume

Michael J. Hawkins

Senior Product Designer

Senior Product Designer with 15+ years of strategic experience architecting complex enterprise platforms and human-AI interactions. Specialized in designing for millions of users, reducing operational friction, and driving measurable ROI through human-centered design.

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Impact Highlights
200K+
New monthly users - Candidate Portal
65%
Friction reduction - Candidate Portal
10×
Faster review than manual - Smart Review
50%
Time-on-task reduction - Skilling
25%
Check-in failure reduction - OnVUE
300%
User volume growth - OnVUE
68%
Download rate increase - Platform
400%
Subscription revenue growth
Core Competencies
Product Leadership
  • End-to-end product design
  • Product vision & roadmap strategy
  • Design-to-development facilitation
  • Mentorship & design advocacy
Human-AI Interaction
  • AI-assisted workflows
  • Machine learning UX
  • Computer vision design
  • Risk indicator design
Enterprise SaaS
  • B2B/B2C multi-tenant systems
  • Information architecture
  • Role-based access control
  • Global localization
Experience
2019 - Present
Senior Product Designer (AI & Enterprise Systems)
Pearson VUE · Bloomington, MN

Directed comprehensive re-architecture of Certiport Candidate Portal (200K+ monthly users, 4.5/5 usability). Designed Smart Review AI workstation - 10× throughput improvement over live proctoring with 98% reviewer agreement. Led modernization of OnVUE check-in from legacy Flash acquisition to omnichannel industry standard. Designed AI-guided Workspace Scan replacing live proctor review at global scale. Spearheaded Admissions Manager tablet pilot targeting March 2026 launch.

2014 - 2019
Senior Web Designer
Pearson VUE · Bloomington, MN

Primary designer for original OnVUE platform - owned end-to-end B2C check-in experience, driving 300% user volume growth. Led Skilling Asset Manager re-architecture transforming inventory tool into B2B marketplace (millions in assets streamlined, 2-minute bulk upload). Established brand standards governing 50+ enterprise applications across 10+ technology stacks.

2013 - 2014
UX/UI Designer
Pearson Credential Manager · Bloomington, MN

Formalized UX practices within an engineering-led organization, establishing design methodology from the ground up. Designed complex workflows for administrators, test sponsors, and enterprise partners. Built first design system and component library for credential management platform.

2011 - 2013
Creative Director
BrandSpring Solutions · Eden Prairie, MN

Led design team of 4 professionals creating high-fidelity prototypes, workflows, and digital deliverables. Overhauled agency interactive presence including website redesign and digital strategy. Built agency's interactive practice from scratch, expanding service capabilities into UX and product design.

2008 - 2011
Creative Director
Knowledge Adventure · Torrance, CA

Led high-profile consumer product design driving 68% increase in user download rates and 400% increase in subscription revenue. Established design practices and standards while hiring, managing, and mentoring design staff. Directed consumer product and experience design across award-winning educational software platform.

Education
A.A.S. Graphic Design & Visual Communication
Minneapolis Technical College