Michael Hawkins

Led enterprise product design across remote proctoring, identity verification, candidate onboarding, AI-assisted review operations, and skilling workflows. Key initiatives included Remote Proctoring Check-In, AI-Guided Environment Validation, Biometric Admissions Workflow, and AI-Assisted Review Workstation.

• Designed AI-Assisted Review Workstation, an AI-assisted investigation application that translated candidate infraction monitoring model probability scores into clear risk indicators, making candidate exam video reviews 10x faster than manual review.
• Redesigned the Global Certification Portal for 200K+ new monthly users, reducing friction by 65% and improving onboarding across a high-scale international certification platform.
• Led UX strategy and interface design for AI-Guided Environment Validation, transforming a high-friction room verification step into an AI-guided computer vision flow that improved issue detection, reduced greeter burden, and helped candidates resolve problems before entering the live proctoring queue.
• Led end-to-end UX/UI design for biometric admissions workflow, modernizing a legacy desktop admissions workflow into a tablet-based pilot for secure test-center operations under offline, tethered, and audit-critical constraints.
• Re-architected Enterprise B2B Asset Marketplace information architecture and administrative hierarchies, resulting in a full responsive SaaS application that reduced time on task by 50% for B2B administrators (enterprise partners) and reduced support escalations.
• Drove UX strategy and implementation for the pandemic-era platform acceleration, compressing a 24-month roadmap into 6 months resulting in reducing check-in failure rates by 25% through rapid integration and close cross-functional partnership.

Owned key parts of the company's digital ecosystem, including the original remote proctoring check-in experience, and shared brand standards across 50+ enterprise applications.

• Primary product designer for Remote Proctoring Platform consumer-facing remote exam certification application and B2B SaaS proctor applications over 5+ years of stewardship, resulting in a 300% user volume growth.
• Led visual redesign of the company's digital ecosystem, establishing updated brand standards across 50+ applications and 10+ technology stacks.
• Directed delivery of 10+ high-traffic B2B and B2C portal applications for major enterprise partners, improving clarity, consistency, and product-market fit across diverse stakeholder groups.

• Helped build UX practice inside an engineering-led organization by introducing design methods and clearer workflow design for administrators, sponsors, and enterprise partners.
• Designed complex admin and partner workflows, translating detailed requirements into clearer interface patterns and more usable enterprise tools.

• Led a 4-person design team creating high-fidelity prototypes, workflows, and web experiences for enterprise clients and internal initiatives.
• Expanded BrandSpring's interactive presence through website redesign and social media strategy, increasing inbound lead engagement and strengthening agency market positioning.
• Served as internal lead for interactive design, site architecture, visual design, user experience, and digital strategy.

• Led high-visibility product and marketing initiatives that increased platform download rates by 68% and subscription revenue 400%.
• Built design practices and standards while hiring, managing, and mentoring designers to scale output and maintain quality across a competitive educational software market.
• Communicated product and marketing strategy to executive leadership to align creative direction with business goals.