Michael Hawkins

Led enterprise product design across remote proctoring, identity verification, candidate onboarding, AI-assisted review operations, and skilling workflows. Key initiatives included OnVUE Check-In, Workspace Scan, Admissions Manager Biometrics, Certiport Candidate Portal, and Smart Review.

• Redesigned the Certiport Candidate Portal for 200K+ new monthly users, reducing friction by 65% and improving onboarding across a high-scale certification platform.
• Designed Smart Review, an AI-assisted investigation workspace that translated model probability scores into clear risk indicators with built-in explainability cues, making review workflows 10x faster than manual review.
• Led UX strategy and interface design for OnVUE Workspace Scan, transforming a high-friction room verification step into an AI-guided computer vision flow that improved issue detection, reduced greeter burden, and helped candidates resolve problems before entering the live proctoring queue.
• Led end-to-end UX/UI design for Admissions Manager biometric integration (Microsoft, Apple hardware ecosystem), modernizing a legacy desktop admissions workflow into a tablet-based pilot for secure test-center operations under offline, tethered, and audit-critical constraints.
• Drove UX strategy for the OnVUE COVID-19 platform pivot, compressing a 24-month roadmap into 6 months and reducing check-in failure rates by 25% through rapid iteration and close cross-functional partnership.

Owned key parts of Pearson VUE's digital ecosystem, including the original OnVUE check-in experience, the Skilling Asset Manager transformation, and shared brand standards across 50+ enterprise applications.

• Designed the original OnVUE check-in experience end to end, translating a complex physical testing process into a scalable digital flow that supported 300% user volume growth across AWS-hosted infrastructure.
• Re-architected Skilling Asset Manager information architecture and administrative hierarchies, reducing time on task by 50% for B2B administrators and cutting support escalations.
• Led visual redesign of Pearson VUE's digital ecosystem, establishing updated brand standards across 50+ applications and 10+ technology stacks.
• Directed delivery of 10+ high-traffic B2B portals for partners including Microsoft, Adobe, and AWS, improving clarity, consistency, and product-market fit across diverse stakeholder groups.

Helped build UX practice inside an engineering-led organization by introducing design methods and clearer workflow design for administrators, sponsors, and enterprise partners.

• Designed complex admin and partner workflows, translating detailed requirements into clearer interface patterns and more usable enterprise tools.

Led a 4-person design team creating high-fidelity prototypes, workflows, and web experiences for enterprise clients and internal initiatives.

• Expanded BrandSpring's interactive presence through website redesign and social media strategy, increasing inbound lead engagement and strengthening agency market positioning.
• Served as internal lead for interaction design, site architecture, visual design, user experience, and digital strategy.

Led high-visibility product and marketing initiatives that increased platform download rates by 68% and subscription revenue by 400%.

• Built design practices and standards while hiring, managing, and mentoring designers to scale output and maintain quality across a competitive educational software market.
• Communicated product and marketing strategy to executive leadership to align creative direction with business goals.