Brandspring Solutions
My Role:
Responsible for building the interactive department by crafting internal creative & production processes and developing the appropriate external strategic interactive models for clients. Hands-on creation of all interactive assets. Management of cross-functional team.
Results
Company’s goal of being acquired was successful.
SamGoody.com
My Role:
Designed the look and feel of online assets for three multi-million dollar websites (SamGoody.com, MediaPlay.com and Suncoast.com), including site design, creative updates, e-mails, banners and sweepstakes. Worked directly with senior management in developing successful marketing promotions.
Results
Search engine optimization initiatives improved organic search rankings by 34%.
WilsonsLeather.com
My Role:
Managed and designed website redesigns, creative updates, e-mails, banners and sweepstakes for specialty apparel retailer. Designed integrated marketing programs inline with in-store promotions to maintain the corporate brand strategies while increasing revenue.
Results
Created viral e-mail campaigns generating $2.6 million in revenue.
Jumpstart.com
My Role:
Lead cross-functional team of seven to coordinate and execute on target design strategies and tactics, while insuring the execution of all interactive marketing programs focused on the company’s acquisition and retention goals.
Results
400% subscription growth under my direction.
